Which of the Following Correctly Pairs the Function with Its

question 4

Multiple Choice

Which of the following correctly pairs the function with its role in defining product excellence?

• A) Human Resources: Manufactures to continually upgrade the quality of the attributes that are designed into the company's product offerings.
• B) Marketing: Collects marketing information in order to determine which attributes are important to customers and helps create the perception of high quality.
• C) Research and Development: Creates and innovates to meet the continuous product improvements made by competitors.
• D) Production: Trains personnel so that the appropriate attributes are emphasized during design creation.
• E) Infrastructure (leadership): Tailors the message so that it creates a consistent image in the minds of customers.

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Definitions:

Marginal Value

Marginal value is the additional satisfaction or utility gained from consuming one more unit of a good or service.

Price Discriminate

The practice of selling the same product to different buyers at different prices based on their willingness or ability to pay.

Demand Curves

A graphical representation showing the relationship between the price of a good and the quantity of that good consumers are willing and able to purchase, typically downward sloping.

Marginal Value

The extra benefit or pleasure derived from using or making an additional unit of a product or service.