Which of the Following Correctly Describes the Difference Between Product

question 5

Multiple Choice

Which of the following correctly describes the difference between product and process innovation?

• A) An example of product innovation is just-in-time inventory systems while an example of process innovation is Cisco's development of the router.
• B) Product innovation generates value by creating new products while process innovation often allows a company to create more value by lowering production costs.
• C) Product innovation lowers production costs while process innovation provides enhanced versions of existing products that customers perceive as having more value.
• D) Product innovation is more important than process innovation in achieving competitive advantage.
• E) Product innovation decreases a company's pricing options while process innovation increases production costs.

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