The Smith Boys Want to Get the New Xbox Console

question 54

Multiple Choice

The Smith boys want to get the new Xbox console for Christmas, but their parents are hesitant to buy it because the family already owns the two latest versions of the PlayStation consoles with multiple games and extra controllers. Their decision to remain with the PlayStation is due to which of the following?

• A) Switching costs
• B) Bargaining power
• C) Risk of entry
• D) Brand loyalty
• E) Lack of economies of scale

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Definitions:

Neuron

A nerve cell that is the building block of the nervous system, responsible for receiving, processing, and transmitting information through electrical and chemical signals.

Attention-Deficit/Hyperactivity Disorder

A neurological disorder characterized by a pattern of inattention and/or hyperactivity-impulsivity that interferes with functioning or development.

Cognitive Abilities

The mental capacities that involve the ability to reason, plan, solve problems, think abstractly, and comprehend complex ideas.

Vigilance

The act or state of keeping careful watch for possible danger or difficulties.