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Dave grew up in a household that primarily drank Minute Maid orange juice and lemonade. Now married with his own children, he continues to purchase Minute Maid products for his own family. This is an example of switching costs.
Inattentional Blindness
The psychological phenomenon where an individual fails to perceive an unexpected stimulus in plain sight due to the focus of attention elsewhere.
Task Difficulty
The level of challenge presented by a task, which can affect performance and engagement.
Attention
the act or state of applying the mind to something; the ability to closely and carefully listen, watch, or consider something or someone.
Automatic Processing
The performance of a task with little or no conscious thought, often as a result of repeated practice and learning.
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