Starbucks and an Independent Local Café Are Different in Terms

question 40

True/False

Starbucks and an independent local café are different in terms of their business techniques. They both sell coffee and, therefore, belong to the same strategic group.

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Definitions:

Correspondence

The exchange of messages or documents between individuals or organizations, often through letters, emails, or other forms of communication.

Goodwill

is an intangible asset that arises when a company is acquired for more than the fair value of its net identifiable assets, reflecting the company’s reputation, brand, customer relationships, and other non-physical assets.

Tone

The attitude of the writer toward both the reader and the subject matter that is communicated in a written document.

Vocabulary

The set of words within a language known and used by a person.