Which of the Following Media Played an Especially Vital Role

question 51

Multiple Choice

Which of the following media played an especially vital role in the exchange of information, including a survivor registry, following the World Trade Center attack on September 11?

• A) Radio
• B) Internet
• C) Television
• D) Newspaper

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Definitions:

Public Relations

The practice of managing and disseminating information from an organization to the public to influence their perceptions.

Mass Selling

A marketing strategy that targets a large, general audience through widespread advertising and promotional techniques, contrary to personalized selling.

Personal Selling

A direct marketing approach where sales representatives engage with potential customers to sell products or services.

Public Relations

A process of strategic communication aimed at developing beneficial relationships between organizations and their stakeholders.