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Which concept of Smith's Unitary Theory of Caring is lived in nursing practice through sensing the readiness to begin to talk about sensitive issues or take on a major life change of the patient?
Personal Brand
The collection and strategic process of crafting and sustaining a specific image in hopes of establishing a clear advantage in the minds of collective audiences on- and offline.
Virtual Connections
Relationships or interactions that occur online through digital platforms, allowing people to communicate across vast distances.
Altruist
A person motivated by the desire to help others, often at a personal cost.
Brand Voice
The unique character and perspective expressed by a brand in its communications, recognizable across all marketing channels.
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