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In the Quality-Caring Model©,relationship-centered professional encounters consist of:
Shopping Product
A type of product that consumers buy after comparing quality, price, and style from different sellers.
Convenience Product
Goods or services that are readily available to consumers and require minimal effort to purchase, such as everyday household items.
Unsought Product
Describes goods or services that consumers do not actively seek out or necessarily think of buying until a specific need arises or they are directly marketed to.
Convenience Product
A consumer product that is widely available and easy to purchase, typically characterized by frequent purchase with minimal buying effort and comparison.
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