Examlex
T4 is 5 times more potent than T3.
Halo Effect
The assumption that because people have one desirable trait (e.g., attractiveness), they also possess many other desirable traits (e.g., intelligence).
Fear-based Messaging
A strategy that uses scare tactics or the threat of negative consequences to influence behavior or attitudes.
Moderate-fear Message
Communication that utilizes a moderate level of fear to persuade or motivate behavior change without overwhelming the audience.
Low-fear Message
A type of persuasive message that induces a minimal level of fear, intended to influence attitudes or behaviors without causing excessive anxiety.
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