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New social movements
Customer Relationship Marketing
Customer relationship marketing is a strategy that focuses on building and maintaining long-term, engaging relationships with customers to foster loyalty and repeat business.
Transaction Selling
A sales approach focused on single, one-time deals rather than developing long-term customer relationships.
Relationship Selling
A sales approach focusing on building long-term relationships with clients rather than focusing solely on individual transactions, emphasizing trust and mutual benefit.
Partnering/Consultative Selling
A sales approach that focuses on building a long-term relationship with the customer, where the seller acts more as an advisor than a traditional salesperson.
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