Examlex
A college student is caught cheating on an exam and is brought before a college-wide disciplinary committee,which decides to expel the student from the school.The committee's action is an example of
Sales Promotions
Short-term incentives aimed at encouraging the purchase or sale of a product or service, such as coupons, discounts, and contests.
Publicity
The act of publicizing or promoting something or someone through the media, without direct payment, to generate positive news coverage.
Interactive IMC Strategy
An approach to integrated marketing communications that emphasizes two-way interaction and feedback from stakeholders.
Mobile Marketing
Marketing activities designed specifically for delivery to and interaction with mobile devices, such as smartphones and tablets.
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Q107: Norms governing everyday behavior,the violation of which