A Research Measure That Provides Consistent Results Is Considered

question 50

Multiple Choice

A research measure that provides consistent results is considered

• A)valid.
• B)reliable.
• C)an index.
• D)a scale.

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Definitions:

Customer Exposure

The extent to which customers encounter or experience a product, brand, or service.

Servicescapes

The physical environment in which service encounters take place, including all elements that influence interactions between customers and service providers.

Ambient Conditions

Ambient conditions refer to the surrounding environmental factors, like temperature, humidity, and air pressure, that can influence a system or process.

Cellular Production

An approach to manufacturing where equipment and workstations are arranged in a close sequence that facilitates the processing of small batches of parts or products through a series of closely related operations.