Which of the Following Is the Best Approach to Mitigate

question 12

Multiple Choice

Which of the following is the best approach to mitigate alignment risk?

• A)Assure top management support.
• B)Conduct training and provide incentives.
• C)Use the balanced scorecard framework.
• D)Use sensitivity analysis.

---

Definitions:

Advertising Plan

A strategy laid out to communicate the benefits of a product or service to the target audience through various mediums.

Marketing Program

A comprehensive plan that integrates various marketing strategies and tactics, including advertising, promotions, and sales activities to achieve business objectives.

Sales Promotions

Short-term incentives or activities designed to boost sales or consumption of products or services.

Premiums

High-quality products or services often sold at a higher price due to their perceived extra value.