Which of the Following May Be the Result of Data

question 31

Multiple Choice

Which of the following may be the result of data mining?

• A)Digital Dashboards.
• B)Competitor sales by region.
• C)Weather forecasts.
• D)Items frequently bought in combination.

Identify the influence of reference groups on consumer attitudes and behaviors.

Understand the sources and types of information used in consumer decision-making processes.

Differentiate between types of consumer needs (functional, safety, psychological) and their influence on purchasing decisions.

Comprehend the concept of need recognition and its impact on consumer behavior.

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Definitions:

Cross-merchandising

A retail strategy that involves displaying or suggesting complementary products from different categories to encourage additional purchases.

Complementary Merchandising

A retail strategy that involves the sale of products or services that complement each other, aimed at increasing customer satisfaction and sales.

Sensory-based Stimuli

Elements or triggers that influence behavior or perception through the five senses: sight, sound, smell, taste, and touch.

Atmospherics

The strategic use of lighting, scent, music, and layout in a retail environment to influence consumers' buying behavior.