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Buyer Persona
A detailed description of a fictional person who represents a key segment of a company's target market, used to visualize the ideal customer and guide marketing strategies.
Insight
An interpretation of an observation or a sudden realization that provides us with a new understanding of a human behavior or attitude that results in the identification of a need.
Customer Journey Map
A visual representation of the complete experience a customer has with a product or service, showing all the different touchpoints and the path through interaction.
Visual Representation
The depiction of data, information, or concepts through images, diagrams, or animations to aid understanding or analysis.
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