All of the Following Are Requirements for Designing and Implementing

question 49

Multiple Choice

All of the following are requirements for designing and implementing a successful CRM program EXCEPT:

• A) Support from the firm's top executive
• B) Knowledge of the tools available to aid in CRM
• C) Adherence to a static CRM program
• D) Continuous awareness of customers' changing requirements

---

Definitions:

Data

Information and figures compiled for analyzing or referring.

Y-intercept

The point where a line crosses the y-axis of a graph, reflecting the value of the dependent variable when the independent variable is zero.

Regression Equation

A mathematical formula used to predict a dependent variable based on one or more independent variables, illustrating the relationship between them.

Y-Intercept

The point where a line crosses the Y-axis of a graph, representing the value of the dependent variable when all independent variables are zero.