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A CRM Program Primarily Attempts to Monitor And/or Manage Three

question 37

Essay

A CRM program primarily attempts to monitor and/or manage three things: an organization's customers, sales force, and customer service level..
List two different tools or components of CRM for each of three areas:
1.Customers
2.Sales Force
3.Customer Service Level
Describe how each tool or component is utilized in the monitoring and/or managing of the customers, sales force, or customer service level.


Definitions:

Payback

The amount of time it takes for an investment to generate an amount of income or cash flow to recover its initial cost.

Annual Cash Flows

The total amount of money being transferred in and out of a business, measured yearly.

Required Rate

The minimum return that investors demand for investing in a particular asset, reflecting the risk of the investment.

Discounted Payback Period

A capital budgeting method that calculates the amount of time needed to break even from an investment in present value terms, factoring in the time value of money.

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