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Up until now CRM has been very effective for most companies because it has focused on building customers' trust and loyalty,ultimately building a strong relationship with the customer through programs that make it easy for the customer to return products and get information from people inside the organization.
Magnitudes
Quantitative measures that assign size, length, area, volume, or another metric quantity to objects or phenomena.
General Adaptation Syndrome
A three-stage response (alarm, resistance, exhaustion) that the body has to stress, proposed by Hans Selye.
Exhaustion
A state of extreme physical or mental fatigue, usually resulting from prolonged stress or activity.
Resistance
The refusal to accept or comply with something; the attempt to prevent something by action or argument.
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