All of the Following Are Requirements for Designing and Implementing

question 49

Multiple Choice

All of the following are requirements for designing and implementing a successful CRM program EXCEPT:

• A) Support from the firm's top executive
• B) Knowledge of the tools available to aid in CRM
• C) Adherence to a static CRM program
• D) Continuous awareness of customers' changing requirements

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Definitions:

Registering Research

involves formally recording the details of a research study before it commences to ensure transparency and reduce publication bias.

Testability

The ability of a hypothesis or theory to be tested through scientific experimentation or observation, allowing for empirical evidence to support or refute it.

Disproved

The status of a hypothesis or theory that has been shown to be false or incorrect through empirical evidence or logical analysis.

Studied

The act of dedicating time and attention to gaining knowledge or understanding through observation, analysis, or research.