A Start-Up Team Has Been Unable to Find the Right

question 22

Multiple Choice

A start-up team has been unable to find the right marketing person to lead the effort in a particular niche. The window of opportunity requires that they act now. What is their best course of action?

• A) Proceed without the key hire.
• B) Keep searching until they find the right marketing professional.
• C) Abandon the opportunity.
• D) Broaden the search to include top marketing people with expertise in other potential niche markets.
• E) Hire an executive search firm to recruit someone.

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Definitions:

Pseudo Morpheme

A unit of sound or a part of a word that appears to have meaning or function as a morpheme but does not qualify as one in the language structure.

Morphemes

The smallest units of meaning in a language, which can be a single word, prefix, or suffix.

Phonemes

Phonemes are the basic units of sound in a language that distinguish one word from another, for example, the difference in sound between "bat" and "pat."

Speech Stream

The continuous flow of spoken language that a listener receives, which they must segment into recognizable units or words.