In Contrast to Sullivan's Claims About Adolescent Friendships, More Current

question 65

Multiple Choice

In contrast to Sullivan's claims about adolescent friendships, more current research has found that

• A) cross-sex intimacy replaces intimacy with same-sex peers.
• B) adolescents usually have intimate friendships with only one or two opposite-sex peers at any given time.
• C) the number of same-sex intimate friends adolescents have tends to increase or stay the same as they make opposite-sex intimate friends.
• D) although cross-sex interactions increase during adolescence, there is little cross-sex intimacy.

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Definitions:

Sales Orientation

A business approach focused on selling as many products as possible without necessarily considering customer needs and wants.

Marketing Analytics

The method of evaluating, controlling, and examining marketing achievements to enhance efficiency and improve the return on investment (ROI).

Distribution Factors

The elements that influence the distribution of goods from manufacturers to consumers, including transportation, warehousing, and retail channels.

Marketing Concept

A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.