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What Are the Four Improvements to Data Accuracy That Transactions

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What are the four improvements to data accuracy that transactions conducted over ecommerce Web sites can offer?


Definitions:

Conscientiousness

A personality trait characterized by organization, dependability, self-discipline, and a goal-directed behavior.

Credibility

The quality of being believable or worthy of trust, often evaluated based on the source's reliability, expertise, and trustworthiness.

Elaboration Likelihood Model

A theory in psychology that explains how the likelihood of persuasive communication can lead to attitude change through central and peripheral routes of processing.

Peripheral Process

A type of information processing that occurs without deliberate, conscious thought, often based on superficial cues rather than content analysis.

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