The Written Interview Report

question 52

Multiple Choice

The written interview report:

• A) should be written as soon as possible after the interview.
• B) should be a transcript of the interview.
• C) should not be shown to the interviewee since it may contain interview opinions that may not be perceived as favorable.
• D) should not contain the user's name or position.

Analyze the implications of companies engaging in social issue advocacy.

Describe the components that contribute to the construction of a corporate brand.

Identify the varying roles of C-suite officers in the management of corporate communications.

Explain the interactive communication models and their relevance to public relations strategies.

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Definitions:

Formal, Structured Manner

A methodical approach to tasks and responsibilities that follows established protocols and procedures.

Scarce Resources

Limited materials, finances, or other assets that are insufficient to meet the demands placed upon them.

Not Substitutable

Describing a unique resource or asset that cannot be replaced with another because it does not have an equivalent.

Organizational Effectiveness

The degree to which an organization achieves its goals and objectives through the efficient use of resources within a given context.