When People Have One Trait or Quality That We Either

question 168

Multiple Choice

When people have one trait or quality that we either admire or dislike very much, we often assume that they also have other admirable or negative traits. This describes a phenomenon known as

• A) the proximity effect.
• B) the mere-exposure effect.
• C) the halo effect.
• D) the fundamental attribution error.

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Definitions:

Causal Research

A type of study that seeks to identify and determine the relationships between cause and effect.

Test Market

A selected geographic region or demographic group used to gauge the viability of a product or marketing campaign before a full-scale launch.

Pricing Strategy

An approach used by companies to determine the best price point to maximize profit and market share.