Examlex
All of the following are true of display rules except the idea that they
Consideration Set
A group of brands or products a consumer evaluates as options when making a purchase decision.
Product Class
A broad category of products that serve a similar function or are related in terms of how they are used by consumers.
Acceptable Brands
Brands that consumers perceive as viable options for purchase when making buying decisions.
Evaluative Criteria
Factors or standards consumers use to compare and judge the merits of different products or services before making a purchase decision.
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