Which of the Following Is Not One of the Central

question 175

Multiple Choice

Which of the following is not one of the central components of Sternberg's theory?

• A) intimacy
• B) commitment
• C) passion
• D) compatibility

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Definitions:

Transactional Function

Activities involved in transferring the ownership of goods from seller to buyer, including negotiation, sales, and contract enforcement.

Marketing Channel

A set of intermediaries or pathways through which goods and services pass before reaching the end consumer.

Resale

The act of selling a product or service again, often after it has been bought from the original seller or manufacturer.

Merchandise

Goods that are available for sale in retail, encompassing a wide range of products from clothing to electronics.