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Newborns Are Not Able to

question 276

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Newborns are not able to

Understand the strategies companies use to maintain competitiveness with new products.
Grasp the concept of new-to-the-world products and their impact on markets.
Understand the concept of diffusion of innovation and its significance in marketing.
Identify and describe the categories of adopters in the diffusion of innovation process.

Definitions:

Deficiency Needs

Refers to the basic requirements for physical and psychological well-being, which must be met before individuals can focus on higher-level needs like self-actualization.

Crisis

To Erikson, the turning point faced at each developmental stage.

Cognitive Needs

Innate needs to know and to understand.

Innate Needs

Fundamental, inborn requirements essential for basic functioning and well-being.

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