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In the book The Bell Curve, Herrnstein and Murray claim that IQ can explain
Price-Cutting
A strategy where businesses reduce the price of their goods or services to attract more customers or undercut competitors.
Competitive Strategies
Techniques and actions companies take to attract customers, withstand competitive pressures, and strengthen their market position.
Gross Margin
A company's total sales revenue minus its cost of goods sold (COGS), divided by total sales revenue, expressed as a percentage.
Fixed Costs
Expenses that do not change with the level of goods or services produced by a business, such as rent, salaries, and insurance premiums.
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