Using Classical Conditioning, Some Advertisers Attempt to Create Pleasant Feelings

question 112

Multiple Choice

Using classical conditioning, some advertisers attempt to create pleasant feelings in us when they make their commercials. How do they do this?

• A) They tell us the truth about the product in a nice way.
• B) They show us the product followed by the name of the company.
• C) They pair a neutral product with attractive people or places.
• D) They reinforce us with a rebate when we buy the product.

---

Definitions:

Standard Setters

Organizations or bodies responsible for establishing norms and guidelines in various fields, such as accounting or industry standards.

Historical Cost

Historical cost is an accounting principle that records assets and transactions at their original purchase price, without adjusting for inflation or market changes.

Representationally Faithful

An attribute of financial information that suggests the data accurately reflects the economic transactions and events it purports to represent.

Faithful Representation

A qualitative characteristic of financial information that ensures all figures are complete, neutral, and free from material error.