Using Classical Conditioning, Some Advertisers Attempt to Create Pleasant Feelings

question 112

Multiple Choice

Using classical conditioning, some advertisers attempt to create pleasant feelings in us when they make their commercials. How do they do this?

• A) They tell us the truth about the product in a nice way.
• B) They show us the product followed by the name of the company.
• C) They pair a neutral product with attractive people or places.
• D) They reinforce us with a rebate when we buy the product.

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Definitions:

Defendant

The person, party, or entity against whom a civil or criminal lawsuit is filed in a court of law.

Slander

The act of making false and damaging spoken statements about someone, leading to harming their reputation.

Libel

A published false statement that is damaging to a person's reputation; a written defamation.

Defamation

The act of damaging someone's reputation by making false and harmful statements.