Examlex
A secondary reinforcer is acquired or learned.
Cognitive Dissonance
A psychological concept involving the discomfort experienced when holding conflicting beliefs or attitudes, leading to an alteration in one or more of these beliefs to reduce the discomfort.
Counterattitudinal Behaviour
Engaging in behaviors that are contrary to one's personal beliefs or attitudes.
Persuasive Communications
Messages designed to influence the attitudes or behaviors of others through the use of argument, information, or appeals.
Two-sided Argument
A form of argument that presents both favorable and unfavorable information about a particular subject to achieve a more balanced perspective.
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