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When several lights are flashed on and off in a sequence, it gives the appearance that a single light is moving, an effect called
Target Market
Refers to the specific group of consumers or organizations a company aims to reach with its products or services.
Benefits Sought
The specific value or advantage consumers look for in a product or service, which drives their purchasing decisions.
Observable Customer Characteristics
Traits or behaviors of consumers that can be directly seen and measured by marketers.
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