The Process by Which a Sensory Stimulus Is Translated into a Neural

question 275

True/False

The process by which a sensory stimulus is translated into a neural impulse is called sensory reception.

Identify the various forms of social responsibility, including cause marketing and social audits.

Recognize the ethical implications of marketing decisions and consumer behavior.

Explain the difference between ethics and laws within the context of business and marketing.

Illustrate the impact of cause marketing on brand preference and consumer purchase decisions.

---

Definitions:

Excess Supply

Occurs when the quantity of a good or service supplied by producers exceeds the quantity demanded by consumers at a given price.

Supply

The total amount of a good or service available for purchase at any specified price.

Demand

The level of demand for a good or service, depending on consumers' readiness and capacity to buy at various prices.

Equilibrium

A state in an economy or market where demand equals supply, and there is no tendency for change.