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The textbook identifies influencing behaviour as one of psychology's four main goals.
John Watson
An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior and the role of the environment as a determinant of behavior.
Behaviorism
Watson’s view that science must study observable behavior only and investigate relationships between stimuli and responses.
Tabula Rasa
A theory that individuals are born without built-in mental content, and that all knowledge comes from experience or perception.
John Locke
An English philosopher and physician, widely regarded as one of the most influential Enlightenment thinkers and commonly known as the "Father of Liberalism."
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