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___________ help clients to further "unpack" their stories to see how they have been constructed, identifying the influence of dominant and local discourses. These typically target problematic beliefs, practices, feelings, and attitudes.
Lifestyle Marketing
A marketing strategy that targets consumers based on their interests, hobbies, and lifestyle choices to promote products or services.
Niche Marketing
A marketing strategy focusing on a specific segment of the market by addressing particular needs and preferences that are not typically targeted by competitors.
Perceptual Map
A visual representation used by marketers to depict consumers' perceptions of different brands or products relative to each other on one or more dimensions.
Conceptual Map
A visual representation that organizes and illustrates the relationships between different concepts.
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