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Sales Promotion
A marketing strategy involving the use of short-term incentives to encourage the purchase or sale of a product or service.
Institutional Advertising
A form of advertising aimed at promoting an organization's image, ideas, or philosophies rather than selling a specific product or service.
Public Relations
The practice of managing and disseminating information from an individual or organization to the public to influence their perception and maintain a positive image.
Cross-Promotion
Involves cooperative marketing by two or more firms of each other's products or services to leverage their respective audiences for mutual benefit.
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