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_____ includes ongoing support and maintenance costs,as well as acquisition costs.
Competitors
Companies or individuals that engage in rivalry to offer goods or services in the same market, trying to achieve greater sales or market share.
Dominant Firm
Firm with a large share of total sales that sets price to maximize profits, taking into account the supply response of smaller firms.
Demand Curve
Illustrates the relationship between the price of a good or service and the quantity demanded by consumers, typically showing a downward slope.
Fringe Firms
Small companies that operate at the edges of a market, often providing alternative or innovative products compared to mainstream companies.
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