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What Is a Moral Entrepreneur and What Do They Have

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What is a moral entrepreneur and what do they have to do with the moral panic process?


Definitions:

Multidomestic Strategy

A business strategy that involves a company adapting its products and marketing strategies to each country it operates in, treating each market as distinct.

National Market

A market that spans an entire country, encompassing all the geographical areas in which a product is sold.

Treated Equally

The principle or practice of giving the same treatment, opportunities, and respect to all individuals, regardless of differences.

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