In 2005,Global Call to Action Against Poverty Involved Some 38

question 83

Multiple Choice

In 2005,Global Call to Action Against Poverty involved some 38 million people in actions to make world leaders live up to their promises to make a breakthrough on poverty.According to the text,which term best identifies this organization?

• A) social movement
• B) collective action group
• C) social justice movement
• D) grassroots movement

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Definitions:

Encoding Symbols

Involves the conversion of information or ideas into symbols or codes, such as language or gestures, for communication purposes.

Aida Model

A marketing framework that outlines the consumer journey through Awareness, Interest, Desire, and Action, used to guide advertising strategies.

Brand Awareness

How well consumers recognize and understand a brand's characteristics or profile.

Generate Interest

The process of creating curiosity and enthusiasm among potential customers or stakeholders about a product, service, or idea.