Marissa Greatly Enjoys Attending Religious Services

question 92

Multiple Choice

Marissa greatly enjoys attending religious services.She has met many people who have helped her deal with a number of practical problems in her everyday life.Through these friends she has found a handyman,a house-cleaning service,and a new doctor.What would we say Marissa has acquired from these new associations?

• A) bridging capital
• B) bonding capital
• C) referral capital
• D) friendship bonds

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Definitions:

Marketing Strategies

Comprehensive plans formulated to achieve marketing goals by identifying target audiences and deciding on ways to promote products or services.

Planning Phase

A stage in project management or strategy development where goals are set and actions to achieve them are determined.

Strategic Marketing Process

A systematic approach to identifying opportunities in the market, developing marketing strategies, and implementing and monitoring action plans to achieve business objectives.

Marketing Plan

A strategic roadmap businesses use to organize, execute, and track their marketing strategy over a given time period.