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Russ,a salesman at CostLess,shows a model of a new smart phone to Nayeli,a customer who is walking by.Nayeli asks him a few specific questions about the phone's capabilities and says that she would like to buy it.Russ has created an express warranty.
Competition-oriented
Focused on outperforming rivals in a market by differentiating products, services, or business practices.
Customary Pricing
Setting prices based on what is traditionally expected or accepted within a market or by customers.
Target Pricing
A pricing strategy where the selling price of a product is determined based on the anticipated consumer demand and desired profit margin, often before the product is launched.
Unit Variable Cost
The cost associated with producing one additional unit of a product, which includes costs that vary directly with the production volume, such as raw materials and labor.
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