Examlex
________ occurs when the dominant party in a special relationship uses excessive pressure to convince the weaker party to enter into a contract that greatly benefits the dominant party.
Source Characteristics
Traits or attributes of the communicator or source of information that influence the persuasiveness and effectiveness of a communication message.
Credibility
The quality of being trusted and believed in, often assessed in the context of sources of information or individuals.
Attractiveness
A quality that makes something or someone pleasing or appealing to the senses, particularly in appearance or manner.
Non-Human Endorsers
Entities other than living people (such as characters, animals, or mascots) used in advertising campaigns to promote products or brands.
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