If the Only Question a Corporate Manager Asks Before She

question 19

Multiple Choice

If the only question a corporate manager asks before she takes an action is whether the benefit to the shareholders will outweigh the cost to the corporation,she would most likely using a(n) ________ ethical model.

• A)descriptive theory
• B)concurrent validity
• C)prescriptive theory
• D)utility thinking

Understand the step-by-step process involved in conducting marketing research.

Learn the importance of evaluating the results of marketing decisions, including the decision process and decision outcomes.

Recognize the role of cross-tabulation in organizing and presenting marketing data.

Grasp the concepts of direct and lost-horse forecasts and their utilizations in marketing.

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Definitions:

Machine Learning

A subset of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed.

AI

Artificial Intelligence, a branch of computer science dealing with the simulation of intelligent behavior in computers.

Quantum Computing

A type of computing that utilizes quantum-mechanical phenomena, such as superposition and entanglement, to perform operations on data.