Examlex
A method for describing jobs and the human attributes necessary to perform them is referred to as
Private Label Brands
Products manufactured by one company for sale under another company's brand, typically retailer brands that are positioned as lower-cost alternatives to national brands.
Manufacturer Brands
Brands that are managed and owned by the manufacturer.
BrandAsset Valuator
A strategic tool for measuring a brand’s power and value, based on differentiation, relevance, esteem, and knowledge.
Brand Equity
The value the firm derives from consumers’ positive perception of its products.
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