Examlex
What would you see if you passed the light from firework displays through a prism?
Selective Perception
The psychological process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.
Selective Exposure
The tendency of individuals to prefer information that supports their pre-existing beliefs and values, avoiding contradictory evidence.
Selective Comprehension
The process by which people interpret information in a way that conforms to their pre-existing beliefs and attitudes, often leading to biased understanding.
VALS System
A psychographic tool used by marketers to classify consumers into eight distinct types based on their values, attitudes, and lifestyles.
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