Your First Project as the New Web Designer at Smart

question 22

Multiple Choice

Your first project as the new web designer at Smart Design is to increase web traffic to help boost web orders.Before you begin redesigning the website,you look at the website analytics.Why is this step important?

• A) It will let you know if visitors dislike the company brand or product.
• B) It will let you know if customers are buying products somewhere else.
• C) It will let you know if your web page appears first when used in a search engine.
• D) It will let you know how the visitors are using the site and where there might be problems.

---

Definitions:

Invest

To distribute funds or resources in anticipation of earning profits or income.

Probability

The quantification of an event's probability as a numerical value ranging from 0 to 1, indicating how likely it is to happen.

Expected Value

A calculated average of all possible values of a random variable, weighted by their probabilities of occurrence.

Payoffs

The returns or benefits received as a result of an action or investment.