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Ned wants to calculate the total sale of a product during quarters 3 and 4 of a financial year.He creates a table of quarterly sales of different products o the company in different regions.In the table,cells B1 to B20 with heading "Quarter" list the quarters of the years I to IV,cells C1 to C20 with heading "Product" lists the different products and cells D1 to D20 with heading "Sales" list the sales amount for each quarter and product in dollars.The criteria specified-Quarter and Product are in cells H5 and I5 and their values >3 and Balloons respectively are mentioned in cells H6 and I6.To calculate the total sale of a particular product,he can use the formula =DSUM(B1:D20,"Sales",H5:I6).
Right Media
A digital advertising platform that enables advertisers, publishers, and digital media companies to buy and sell ad space in real time.
Integrated Marketing Communications
A strategic approach to ensure that all forms of communications and messages are carefully linked together to present a unified and seamless experience to consumers.
Aida Model
A marketing framework describing the stages of consumer engagement: Attention, Interest, Desire, and Action, guiding promotional strategies.
Negative Publicity
Unfavorable media coverage or public perception that can harm a company's reputation, brand image, or sales.
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