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Differentiation Strategy
A generic business strategy that requires products to have significant points of difference to charge a higher price while targeting a broad array of market segments.
Significant Points
Major or important aspects, factors, or considerations in a given context, such as key arguments in a discussion or essential features of a project.
Market Segments
Subsections of a market composed of individuals or organizations sharing one or more characteristics that cause them to have similar product needs.
Higher Price
Refers to the increased cost of goods or services compared to previous prices or competitors' prices.
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