Examlex
The gate control theory attempts to explain how:
Consumer Markets
Markets that consist of individuals and households that purchase goods and services for personal consumption.
Business-To-Business Markets
Markets where transactions are conducted between companies, rather than between companies and individual consumers.
Purchase Decisions
Purchase Decisions involve the thought process and actions of consumers or businesses leading up to the buying of a product or service, influenced by various internal and external factors.
Decision-Making Process
The steps or stages involved in choosing among alternatives to solve a problem or achieve an outcome.
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