A Firm Sells Its Product to Two Groups of Buyers

question 29

Multiple Choice

A firm sells its product to two groups of buyers: daytime buyers and nighttime buyers.There are 50 daytime buyers,all of whom have identical demands given by D_D in the figure below.There are 50 nighttime buyers,all of whom have identical demands given by D_N in the figure below.The firm's variable costs are constant (SMC = AVC = $12) and its total fixed cost is $250,000.The marketing director must devise a two-part pricing plan that will maximize the firm's profit. Suppose the marketing director ignores the nighttime market and wishes to extract all consumer surplus from the daytime buyers.The optimal access charge is $_________ and the optimal usage fee is $______ per unit.

• A)A* = $1,000 and f * = $12
• B)A* = $2,400 and f * = $12
• C)A* = $7,744 and f * = $12
• D)A* = $9,856 and f * = $12

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Definitions:

Customer Service

The help and counsel given by an enterprise to customers who acquire or employ its goods or services.

Service Dimension

Aspects that define the quality and nature of a service, including tangibility, reliability, responsiveness, assurance, and empathy towards customers.

Tangibles

Tangibles are physical items or assets that can be seen, touched, and quantified, often used to assess service quality in businesses.

Marketing of Services

Strategies and tactics used to promote and sell intangible services, as opposed to tangible goods.