A Firm Sells Its Product to Two Groups of Buyers

question 16

Multiple Choice

A firm sells its product to two groups of buyers: daytime buyers and nighttime buyers.There are 50 daytime buyers,all of whom have identical demands given by D_D in the figure below.There are 50 nighttime buyers,all of whom have identical demands given by D_N in the figure below.The firm's variable costs are constant (SMC = AVC = $12) and its total fixed cost is $250,000.The marketing director must devise a two-part pricing plan that will maximize the firm's profit. Assuming the firm will serve both daytime and nighttime buyers,what is the MC_f function?

• A)MC_f = -1,800
• B)MC_f = -2,000
• C)MC_f = 8,000 - 250f
• D)MC_f = 7,500 + 200f
• E)none of the above

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Definitions:

Oasis

A fertile spot in a desert where water is found.

Payoffs

In economics, finance, and game theory, the returns or outcomes received from a certain investment or decision.

Nash Equilibrium

A concept in game theory where each player's strategy is optimal, considering the strategies of other players, and no player has anything to gain by changing their own strategy unilaterally.

Mixed Strategy

A situation in game theory where a player chooses among several possible moves according to a probability distribution.